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Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
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🔹 Brand: Carpe | Niche: Personal Care
📦 What’s landing: Antiperspirant — specifically formulated to stop sweat and odor, providing effective all-day protection while being gentle on the skin.
👀 Seen on: Personal care enthusiasts and lifestyle influencers emphasizing the effectiveness of reliable grooming products.
🌐 mycarpe(.)com
🔹 Brand: Owala | Niche: Drinkware
📦 What’s landing: FreeSip Water Bottle — designed for convenient hydration with a built-in straw and wide-mouth opening, making it easy to drink on the go.
👀 Seen on: Fitness enthusiasts and lifestyle influencers highlighting the importance of staying hydrated and showcasing stylish drinkware.
🌐 owalalife(.)com
🔹 Brand: PetSafe | Niche: Pet Care
📦 What’s landing: Outlast Pumpless Pet Fountain — designed to provide pets with a continuous supply of fresh, filtered water without the need for a pump, ensuring hydration and wellness.
👀 Seen on: Pet owners and animal lovers showcasing innovative pet products and promoting healthy hydration for furry friends.
🌐 petsafe(.)com
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